It remains to be seen if companies are going to spend more effort in to making AI-accessible design than they do user-accessible design.
No one does SEO because they're trying to help Google.
You do it because you're trying to help the people using google. (Edit: or trying to make money by driving traffic for ads)
Whether or not companies spend time on AEO is directly tied to whether LLM/agents/AI/etc end up becoming a lead channel that buyers use to research products to buy.
Who are all _super_ interested in "Top 10 Ways to make a summer Mojito."
Haha, no, people do it to try and get ranked higher and thus make more money. They're not trying to help anyone.