Typical HN Top-poster - up in arms about one point they care about, misses entire point of article. The issue is not that there is pricing, the issue is with how the pricing is presented and handled verses how most business people view the concept of likes/follows/subscribers.

> The right price is to charge an upfront fee for brands. In the current system there is complete uncertainty on the cost. And even worse, at least for our size brands, you have to deal with the pricing for each posting, which is a time waster."

> "I'm just suggesting that a single upfront fee or a monthly fee where there is certainty of cost would allow brands to focus on bringing in consumers to like the brands knowing that they can always reach everyone that likes them. I don't know what that number should be."

He's voting with his feet - like any of us would tell others to do - and saying without more sane pricing, he's looking elsewhere. Good riddance is a bad strategy for long term customer growth, methinks... but I'm not a business person.