> We estimated, based on some fairly informal math, that there were about 5000 stores on the Web. We got one paper to print this number, which seemed neutral enough. But once this "fact" was out there in print, we could quote it to other publications, and claim that with 1000 users we had 20% of the online store market.
I have this growing belief that what's wrong with America is that we've tossed a great deal of virtue (both personal and public) into the woodchipper, using a lot of euphemisms like "marketing" or "puffery". And the rot is not in any way confined to marketing - it's just that marketing is a very obvious example of it. The rot has made its way into education, relationships, entertainment, governance, infrastructure, what used to be called 'news', and on and on.
We collectively gaslight ourselves to avoid dealing with the reality that we're constantly defecating in our own minds, contaminating ourselves with patterns of thought and action that are antithetical to our own continued well-being as individuals and collectives. To borrow a word from Pierre Teilhard de Chardin, we are poisoning the noosphere.
This comes up often when bad actors promote the meme "everything is securities fraud". In reality, all cases that they're talking about are instances of _blatant lying_, but they attempt to normalize this even further than it already has been. Effectively saying "it's impossible to run a company and not lie at every possible opportunity!".
There is someone called Peter Ralston; on YouTube there's a few videos of him and in one bit from an interview he starts on honesty. "Honesty", he says, "is a skill most people don't appreciate". I was really impressed by that "is a skill" qualification. Never thought about it this way. But yes, it is a skill. First you learn it and then it changes you.
It doesn't make any sense and that's because it's a lie.