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That's the price the eBay sharks are selling at. It's not the official price.

If people are willing to pay that, it's the market price.

No, this is price discrimination. There are _some_ people willing to pay more to have it.

It doesn't represent that the aggregate demand is at this price.

It may not be the optimal point on the supply-demand curve, but if supply is limited, then the price is whatever people are willing to pay.

Do we have any evidence that people are actually paying that price?

As always the price of a thing is what the market is willing to bear, not the sticker on the box.