It's about app-ifying the desktop. Instead of opening a browser, then remembering that you have a bookmark and clicking it or googling the site you are looking for, the idea is to have a step less and just click something on your desktop or taskbar (like on a mobile device)
And to circumvent browser plugins.
Sure, but these apps are slower, take longer to start, and don’t handle multiple windows.
The browser experience is 10x better
First thing I tried to find on that webpage is whether I can run Gemma models on the app with inference on-device. Apparently you can't.
it may not be meaningful for you (the user), but usually has benefits for the provider, from binding arbitration clauses in the ToS to deeper commercial suveillance.