I don't have experience with broadcast media (in Spain, especially) but I a little experience on the software side: I could not believe the lengths some people would go to in order to avoid paying even $5-10 for useful software. Hours of work, sketchy cracks, downloading things from websites likely to compromise their system. Some of them would become irate when the software was updated and broke their cracks, spending time complaining loudly on forums and social media or even trying to threaten developers. The strangest part is when they start posting from social media where you can see things like their $3,000 gaming PC build, but if they see a chance to avoid paying $10-20 for something they will take it.
It becomes culturally embedded in some bubbles: If it's possible to find a way to avoid paying and there are no consequences for trying, some people will go for it.
I don't even buy the "it's a service problem" argument either. I have a friend who loves to watch sports games but refused to pay for any services. He will spend 30 minutes jumping from one website to the next enduring crazy amounts of ads, pop-ups, and attempts to get him to install things on his computer until finally getting to a blocky stream that drops out every few minutes. He can easily afford to pay, but getting things without paying is basically a little game he likes to play.