Long story made short, its a training program to get your business to the point where you can can take outside investment. This is a very solid program developed by an expert in the fund raising process, for getting the financial and business put together so your startup doesn't flame out.
The $1M figure is from the goal of the program which is to develop at least Ten companies in Portland (i.e. Portland Ten) with over a million dollars in REVENUE. So you don't necessarily have to get outside funding, but in either case your ready to grow.
No equity is being traded for this program. The costs are quite low compared to other programs of its kind.
Also office space is not provided, its an add-on at the new Portland co-working space, http://nedspace.com you don't need to use it but its recommended.
The program is solid. Check out http://bigpaperblog.com/ for the program developers website.