As someone who hasn't touched DaVinci products before (but a lot of experience with LR) - I am immediately confused by the integration of photo editing here. It feels very much like video editing software with photo editing tacked on. I can imagine that this would be much more intuitive for people who are already used to using DaVinci for video editing.
I can intuit from the interface that there are a lot of powerful editing opportunities here, but I feel lost in the software. I spent 15 minutes or so trying to figure out how to do simple masking, but I could not find any way to do it for photos.
Obviously this is just a beta and hopefully the workflow will be improved, but unless the photo editing features are extracted in to their own software package, I don't think it's enough yet to sway me from LR (and I want so desperately to be swayed)