I wonder what Dan Lyons was thinking with his initial column. He's obviously a smart guy. He knows the blog landed him a book deal, his new job at Newsweek, and internet notoriety. He knows there is money to be made through and around blogging, so I'm inclined to think it was an intentional publicity bait, which is working amazingly well.

Otherwise, I am constantly amazed by how dense people are about the value of internet traffic. Like just having a ton of visits is the only thing the matters. Visitor intent is just as powerful a factor in the equation.