That's all to say that there is no explicit nefarious hand crafting. Quite the opposite. These companies spend billions to avoid next level token prediction to cause harm or have unintended consequences even if that is the intention of the user. And the few examples I looked at, many of these bad examples were tried over and over to get the result they were looking for, exploiting the non-deterministic nature of LLMs.
But as a society, if we want to have nice things, we have to accept some level of people that can be swept up in the technology and have negative outcomes. People don't blame sports cars for luring drivers to drive recklessly, which is exactly what car companies do through their marketing.
So this reads to me as trial lawyers rounding up a few marginal people out of hundreds of millions of users and chasing these companies because they have hundreds of billions of dollars and they take a huge share. That's not to say that AI girlfriends are good or desirable but it's obviously a money grab with no real resolution except government controlled AI, which will have the same problems as today just there will be immunity from these kinds of lawsuits and censorship.