GoogleFacebook
Twitter
Before: “Advertising funded search engines will be inherently biased toward the advertisers and away from the needs of the consumers.”
After: ~75–80%+ of revenue comes from ads
Before: “Facebook is not about making money… it’s about building something cool.”, “We don’t build services to make money; we make money to build better services.”
After: ~97%+ of revenue comes from advertising
Before: “We want to figure out a way to monetize that doesn’t interfere with the user experience.”
After: ~68% of X’s total revenue comes from advertising (~85–90%+ of revenue pre-Musk)
OpenAI
Before: "Something something AGI"
After: "But first, Ads!"