13 million impressions a year isn't enough to be worth copy-pasting a few posts from Facebook?
If you hang out in a bar with KKK memorabilia everywhere - and open the replies of any reasonably popular news story on X before complaining that's not a fair comparison - people make conclusions off your presence, even if you're personally there for the tasty beer.
So we know why they did it. They wanted to take a stance against X. They just didn't have the balls to say it out loud or the dignity to leave quietly.
It's an analogy. You'll find plenty of neo-Nazis and bigots of all kinds in the replies of any political post, posting away happily to their echo chamber.