“We reached our $15,000 goal in 3 days, and once you launch a project you can’t cap it. You can only keep it or cancel it. It became a little overwhelming.”

Is there a conflict of interest at work here?

For projects delivering physical goods, the more backers there are the more revenue Kickstarter generates, but the greater the risk of the project not meeting its targets (or goals).

While more orders may mean production discounts and economies of scale, it also means more administrative, support, and other overhead costs that were not factored into the original financial plan.