Second, I'm very curious to see how the Windows App store plays out. The #1 thing it needs to do to improve Windows as an OS is distribute free software. There is a lot of excellent free software available for windows like chrome, firefox, VLC, foobar2000, texmaker, Notepad++, uTorrent, etc.. Users have to go to different websites to download everything. This is such a pain that people have come up with installers, like ninite, that aggregate free software together into a single download. Ninite doesn't have everything I use, but it can easily shave hours off of setting up a new Windows box!
One major advantage of an App store is that software distributed through it can be policed for malware and viruses. If MS could get users to use their store as much as possible there is the potential to improve security of the OS. The only way MS can do this is to build their store up as a trusted and comprehensive distribution center that is all most users need. MS should view it as a failure on their part whenever users are forced to go elsewhere to get software, even software that competes with Microsoft products or which duplicates core functionality of the OS. That's where Apple's App store failed! In order to do this, MS needs to devote resources to lowering the barrier to publication in their store. Don't get me wrong, I am dead-set against Windows moving towards an entirely walled-garden iOS style ecosystem. The ability to install software from outside the store should be preserved, nor should it be limited in any way. However, I would welcome a central distribution point for Windows software like what Linux has.
Debian's APT package management system is brilliant. Even 10 years ago it would have made today's Apple App store look sad and pathetic. It is both comprehensive and incredibly smart in how it makes software modular with clear dependencies that are managed automatically for the user. This is the dream that all application stores should aspire towards. Redmond and Cupertino, for the love of your users, please start your copiers.