Something being 'political' or not is a red herring. Politics is deeply ingrained in our society. How much is it ingrained? It is a spectrum, not a binary proposition. Trying to portrait it as a proposition is trying to oversimplify, removing nuance.

All it does is it wants people to ignore issues and let different political wings try to live in 'harmony' with each other by pretending the other side doesn't exist. This strategy doesn't work, and will hit in the face like a boomerang.