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Oh there's just some stupid 'rebranding' going on. https://www.bbc.com/news/blogs-news-from-elsewhere-49921029

As I hate our government I don't play by their rules.

Besides, Holland is shorter and easier to pronounce.

I obviously don't have a horse in this race, but this seems... more correct this way? And with Holland being a region (or two) and not the majority of the territory, how do the Dutch not living in Holland feel about it? It would seem like referring to Canada as "Québec", way to piss-off the non quebecers...

We don't really see it that way. I mean some people do, but not the overwhelming majority. For most Dutch people "Holland" is totally fine even if they're from Brabant or Limburg. In fact until recently the country 'marketed' itself as Holland internationally.

The Quebecians also inherited the chauvinism of the French (similar to the Wallonians in Belgium) so for them it's a huuuuge issue. But we don't really have that kind of nationalism.

I kid you not one time I saw the Netherlands spelled as: The 'Neanderthals' . I had such a good laugh. Almost choked on my coffee.

I'm curious about this too. I thought saying "we in Holland" was equivalent to "we in England" rather than "we in the UK". Is it acceptable in the Netherlands? (Or maybe just in Holland proper?)

I just called them the Dutches. lol