"CEO said a thing" journalism, discussed on HN very recently:
Who tf cares about a random quote included in the trailer?
Here's a subtitle for a He-Man movie trailer from the other day: "Skeletor took my family and he destroyed our world."
I mean, anything would have been better than that, and "Another attempt at live action movie based on 80s action figure" or even "in theatres on X.Y." would be Pulitzer material in comparison.