It's from 2001, shortly after the announcement of Windows Genuine Advantage.
You've obviously never had to deal with TV licensing in the UK then if you think that is prior art :)
The "popular" tv personality Noel Edmunds had a tv show on BBC tv. A small part of that was to prank (willing) viewers by hiding a camera in their TV. They'd watch the show, and suddenly BAMN they'd be on live TV; and then get invited to take part in a quiz or something.
Uncomfortably close, but of course abstract ideas can't be prior art.
Yep, it was just a joke, but trying to make a point at the same time.