I had a few people from my life send me this article because they know I've been a software engineer for 20 years and were thinking "wow, see you could do this too!". None of them noticed they were misleading customers. None of them knew the FDA sent them a warning. All of them thought this person was really smart for using AI to create a company on his own, no other humans involved.

So maybe the NY Times thought it was enough to make people question the ethics of the company to add a sentence or two of "AI-generated images/website", but in reality I think people read this as a positive solo entrepreneurship story and missed the ethical grey area and the fact that this indeed took thousands of unseen humans to build.

> I’m pretty sure the writer included this and other details precisely so that readers would understand the ethics of this company.

Maybe, but it felt like this was meant to support the idea that the company is scrappy / under construction.