The owners of German supermarket and car companies are really the richest of the rich in Germany (okay and maybe the SAP guy on top). It would definitely be a net positive if someone manages to scrape and compare their prices.
In the restaurant market it's one player abusing many small players.
And honestly, I think the reason everyone cries when "Amazon launches an API" is because Amazon would not dare to piss off the German supermarket oligopoly.