I am really impressed with the direction Parse is taking. It seems to me they are fixing the right problems and they are doing it step by step.
One thing I would love to see, is a way (an API) to abstract their Javascript library. I would really like to use another JS library other than their own. That would make the cloud code feature even better for me.
I am wondering how long it will take them to stop marketing themselves as a mobile app platform. They are [becoming] much more than that.