Hacker News Reader

The best time to post on HN is when you have something interesting to share that will benefit the community.

Same holds for your email marketing, social media, etc. Good content is an order of magnitude more important than time-of-day optimizations (which in my experience, only helps some people some of the time).

View on HN

In my experience, that's not always the case: sometimes interesting posts get drowned out.

I've seen this happen a couple of times. An article is submitted once only to drown with around five upvotes, and then reach the frontpage on a second submission.

There's some truth there, but if you send an email to the East Coast US at 2am, there's going to be a small chance people will read it when they wake up (they'll already have tons of other stuff competing at the top). Same goes with Twitter. You can't tweet something for everyone to see at a time when your target audience is not watching twitter. You need to test for that.

Either way, the essence of your argument is correct. Useful content fares better that fluff.

Reply on news.ycombinator.com