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Shameless Plug < C2A

Why reinvent marketing best practices? At least be aware of them before you test something.

Design - 3-4 C2A at the bottom pointing to your consulting page (or about page) and then A/B test those C2A. Readers are probably more annoyed by a shameless plug then a well designed C2A.

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But a call to action makes sense if the post is about what you want to promote. If I write a non-specific post about something that interested me (and should interest readers), I think that a call to action would be perceived as a shameless plug anyway :)

What is a C2A please? Google was no help without more context.

Call to Action

Ah, of course. Thanks.

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