I don’t buy it.

First, I think there is value in the “rent seeking” Amazon marketplace because how else would the models “go straight to the seller”, another centralized search engine? Why not just use the Amazon one then?

Second, one of LLMs big weaknesses is judgement on what to trust. I would not trust the judgment of an LLM to determine “the seller is legit”… unless we outsource trust verification to a third party marketplace (who will want a cut).

Finally, OpenAI has been aggressively pushing for this so they can take a cut of the transaction. So it’ll just be another middle man.