Concerning the price, it is indeed a multiple of pure Glacier. However, they include, apart from lots of convenience, also all auxiliary costs that you'd have to manage yourself for a "pure" Glacier account. As noted in another comment, you'd have to keep an eye on retrieval cost, early deletion and additional S3 storage for metadata.
If you're not interested in tinkering with IAM keys and retrieval rates, I still think Bit Chest is a good value proposition.
Disclaimer: I am the owner of Bit Chest.