All true, but the tradeoff is zero additional hardware cost and zero setup. For a family hike, small team, or a hunting party staying within a few hundred meters of each other, pulling out your phones beats buying and configuring radios for everyone.

That said, BLE Long Range (Coded PHY) pushes it to 400m-1km and is on the roadmap for the next version. I'm also planning a Meshtastic bridge so if you already own LoRa hardware, the app can route through it for multi-kilometer range. Best of both worlds: works without hardware, works better with it. Would love some feedback if you ever try it out!