I think we are confusing something here.

> we really wish we could buy your product but we can't because Finance won't approve the expenditure unless you get XYZ-123

So you are not dreaming about XYZ-123 compliance, you are dreaming about being able to make sales to corporate entities.

This is a subtle semantic difference.

> there are founders who wake up in the morning wishing

Wishing juicy corporate customers. Not the XYZ-123 compliance per se.

> Compliance is you demonstrating to your customers that you give enough

money and time to emulate the asinine requirements of detrimental standards to pursue corporate sales instead of directing said resources to make your product better.