At this point I question whether they should even be allowed to advertise.
What it aleays means is you still win or lose a bet they just shuffled the permutations so that you win and lose in different outcomes.
But emotiionally they sell it as them giving you a chance. Pretty manipulative.
Examples would be like "money back if your horse comes second" or "bet on horse coming 3rd 4th or 5th" or "if your team is up at half time we count it as a win".
They are just offering a different wager!
And for the operator, they make money by... doing nothing? That's a huge red flag. Usually if that's the case, then the business is not legitimate.