It was funny but when we switched from my failing Alienware laptop to a new M4 Mac Mini my wife was absolutely furious at the ad saturation until I switched her from Safari to Firefox and installed an ad blocker. I guess I could have installed one in Safari if she registered an Apple account but that's something she'd feel no need for at all.

(e.g. as maligned as it is, the Microsoft account really is one account you can use to log into your computer, your XBOX, and all sorts of things. The Apple account is the center of your digital life on iOS but on MacOS it's kinda... tacked on)