I came here to basically say this about running a company- but your comment was a better launching point.
As someone who has run several companies over the last 25 years and has read and or tried nearly ever "method" mentioned... Im now running a company where Im abandoning everything and just going at with skill and fearlessness... and no funding. It feels freeing, and we are growing.
My eyes being rolling faster than my crank...
I don't really follow NASCAR, but from listening to my (huge fan) father-in-law, that word is doing some work. His best (or, at least, my favorite) are the creative ways teams find to bend the rules - or blatantly cheat! - to give their cars an advantage.
One that made me laugh: a team once packed their suspension tubes with lead shot to make minimum weight. On the first lap the driver pulled a lever that dropped all the shot onto the track, and then enjoyed an underweight car for the rest of the race! They're always looking for "legitimate" optimizations, too.
Good bye, never again. Hacker news is a lost cause.
Signing out.
Either you fight over a saturated market. (Zero sum)
Or you try to grow the market. (Non zero sum)
Or you try to diversify into new markets. (Mixed, non zero sum if its greenfield research into new technologies, zero sum if old).