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It's very common, almost 1 in 3, to _not_ have a website or online presence (~10mm+ small businesses have no online presence or site) in 2025.

less than 30% isn't really something I'd call common

Okay, would you consider 1 in 3 to be rare?

I’m saying that even if I blindly accept that it’s actually 30%, that’s not much. Calling it rare seems much more reasonable than calling it common.

I guess it depends on the type of business on your geography.

It is not RARE.