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But it's true? How does an automaker that doesn't engage in those tactics compete when the rest of the market does?

Like sugar-free, gluten-free, dairy-free, nut-free food, where the lack of something is sold as something positive.

I'd love to buy an ad-free, subscription-free, tracking-free, touchscreen-free car.

In the future, no one will be rich enough to buy a free car

Those cars exist but don’t do well in the market. And only when sold by very little money and cheap parts.

People demand connectivity, big screens and lots of software.