US manufacturers want margins, and they're not getting margins on little, efficient cars. They get enormous margins on gigantic trucks that start at $55,000. Have you noticed that all the sub $20k cars went away from all the manufacturers around COVID?
Ford makes the Maverick, which is a small truck. They were priced very reasonably at release, at $19,000 or so. However, Ford didn't make very many of them, and the ones they did make got up to $15,000 over MSRP from the dealers, who scalped them. Why would Ford want to cannibalize their pricy gigantic trucks when they know that they can get their $50k asking price because there's nowhere else for people to go?