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Clearly, Google needs to be punished for such abuses of the power, power that is granted to them by consumers voluntarily choosing to use their free product.

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Well if you show people Bing;s results in Google's search template, they will prefer it over Google's own results.

It's not like consumers make rational decisions. They are habituated to use Google.

PS: Searchers are not Google's consumers, they are their product. Advertisers are their consumers - they are the ones who pay them.

Not all "consumers" make rational decisions in all cases, but they do have the capability of doing so. Going by reason and reality (as opposed to whim or faith) is itself a choice.

That doesn't sound quite accurate. I know Microsoft ran a study saying such but in the small sample size of friends on various social networks I saw test this Google won nearly every case, with a few ties (I don't think Bing won any of the posts I saw).

So, nice try Microsoft?

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