The problem is when for majority of people Google = The Internet.
If you are not showing high in Google and you don't want to pay, you are fucked. You don't exist for the 85% of population.
If you are not showing high in Google and you don't want to pay, you are fucked. You don't exist for the 85% of population.
It's not like consumers make rational decisions. They are habituated to use Google.
PS: Searchers are not Google's consumers, they are their product. Advertisers are their consumers - they are the ones who pay them.
So, nice try Microsoft?
Tell me how Bing is better at solving this problem.