Yeah, I never understood what Beyond's core innovation was. Impossible had that whole synthetic heme thing going on. Beyond seemed almost like opportunistic mimicry. But Impossible turned out to be pretty expensive IIRC.
I am more than a little bit outraged that animals who were raised in miserable industrial production facilities to meet an ugly end are having their parts sold for less than a decent alternative simply because of subsidies distorting the market.
It’s a pity that Beyond is getting so much attention because they’re not the best ambassadors for meat alternatives. People will try it, and then decide to wait another 5 years before trying again.
I don't feel like they have a niche anymore, but there was a time I considered them my top choice, before impossible dethroned them.