They're essentially the OEM for a lot of Intel developer stuff now, too. Over the past 10 years, they went from "yet another commodity motherboard manufacturer" up to being the big white box option. They have basically replaced Dell and HP as the go to vendor for a lot of big deployments, although Dell and HP do better financing, Dell and HP have a few higher end products, and Dell/HP have better desktop/workstation/laptop products if you want a full suite from one vendor.