The problem is well articulated and nice story for both cofounders.

One thing I don’t get is why would anyone use a direct service that does the same thing as others when there are services such as openrouter where you can use the same model from different providers? I would understand if your landing page mentioned fine-tuning only and custom models, but just listing same open source models, tps and pricing wouldn’t tell me how you’re different from other providers.

I remember using banana.dev a few years ago and it was very clear proposition that time (serverless GPU with fast cold start)

I suppose positioning will take multiple iterations before you land on the right one. Good luck!