Prism can be used for more than just advertising! I was just showing one way someone might use our API. People have used us for creative projects, product demos, filmmaking, etc.
Nevertheless, things are trending more in this direction, and AI influencers will soon become the norm. Brands should be required to disclose when their marketing is AI.
It's worth mentioning that AI videos on Prism (and on any platform) do not have to be purely prompt to creative. For example, a brand designer can take an existing creative for a billboard for example and then use AI to generate images of this creative at a train station, in the Louvre, at a bus stop etc (without actually going there and shooting images).