A lot of times the path to the highest performing CPU seems to be to optimize for power first, then speed, then repeat. That's because power and heat are a major design constraint that limits speed.
I first noticed this way back with the Pentium 4 "Netburst" architecture vs. the smaller x86 cores that became the ancestor of the Core architecture. Intel eventually ran into a wall with P4 and then branched high performance cores off those lower-power ones and that's what gave us the venerable Core architecture that made Intel the dominant CPU maker for over a decade.
ARM's history is another example.