"But while BMW ultimately backed down over heated seats, the company still believes in the features-as-a-service model, and will continue to offer post-purchase upgrades through its ConnectedDrive platform. "
Exactly why I have a car without a cellular modem. They're getting quite rare, though, and I imagine will soon be impossible.
Rest assured, when the time is right and the average consumer complacent enough, they will require a subscription. Yes, I can see the future. Call me an Oracle. No, not that Oracle.
Over the past many decades, we're seeing standards slip and slip as our standards for goods are constantly challenged. What was unthinkable just 10 years ago is now business as usual.
If you told someone in 2005 they would have to upload their ID and scan their face to use a chat application, they would call you crazy. If you told someone in 2015 that Google Glass was gonna come back and this time people would like being recorded and would willingly give up their camera feed, they would think you're insane.