"values-driven" is the TedTalk-ified equivalent of MBA-speak like "synergy". Meaningless and unmeasurable, but sounds good in a pitch deck.
The internet has a tendency to penalize people who try to do bold things. As a result, it’s too often strategic to stay quiet and boring and focus on the bottom line.
We shouldn’t be cynical. We should be excited when people say bold things and reward them when they live up to it.