NNGroup has written about this trend: https://www.nngroup.com/articles/content-chrome-ratio/
Liquid Glass also makes more sense on tablets. I think Apple is copying Microsoft because Apple is also moving toward full UI-level unification between their desktop mouse-and-keyboard UI and their mobile/tablet touchscreen UI. They've already done it for some apps (e.g. Notes.)
[1] https://www.macrumors.com/2026/03/08/apple-planning-macbook-...
Apple copying Microsoft is a mistake. It used to be the other way around.
I actually really did like Windows Phones though. I can imagine a world with a third competitor in that space today... But MS didn't seem to have any understanding or ability to develop an ecosystem that works. Even when they were literally paying people to write apps for their app store, it was just terrible.
Remember also the "Get a Mac" ads that parodied Windows Vista permission dialogs, but now macOS is a permission dialog hell.
Tim Cook was an IBMer. I'm sure that Cook was a fine hire as an operations manager, but I doubt that Steve Jobs intended for someone like Cook to be in charge of everything at Apple, including UI design. (Jobs never put Jony Ive in charge of software, by the way, whereas Cook did.) Indeed, I doubt that Jobs groomed anyone to be his successor. By the time Jobs learned he had a fatal illness, it was too late, and he had to turn over the company to someone the board of directors would accept, which was Cook. Jobs was CEO but didn't own the company; infamously, the Apple board of directors chose John Sculley over Jobs in an earlier power struggle.
When Cook took over, he was unequivocally the only choice. He steered the company in his own direction, with a focus on operational health to the detriment of other things. He kind of lost the plot somewhere in there and has been spinning his wheels for a while. That's not what I'm contesting. It's your idea that Jobs didn't want Cook. Jobs loved Cook.
Any time Jobs had to step aside from the CEO position temporarily, Cook took over immediately. Metaphorically speaking, Cook kept the trains running on time. Cook did not set or change the direction of the company at the time, and Jobs was still available for consultation.
Sick is not the same as dying. Jobs initially didn't think he was dying, and tried to treat his illness with some hippie-dippie "alternative" medicine, when aggressive treatment might have saved his life.
> He was Jobs' designated successor for a decade when he learned he was sick.
Citation needed.
> Jobs loved Cook.
In what way? According to biographer Walter Isaacson, Jobs lamented that Cook was "not a product person".
What puzzles me is that information like this is out there. How did Apple get it so wrong?
I am hopeful for the new UX VP. He has his work cut out for him.