Content-centric networking with CCNx

How would a content centric network work if it completely replaced our current way?

I am only faintly familular. I have been meaning to watch some talks from PARC which seem to be really into the idea.

So instead of say going to this HN article: http://news.ycombinator.com/item?id=4727776 You would type something like /hn/Content-centric-networking-with-CCNx or something like that?

I suppose everything would be different because instead of having addresses you would just have the data. I am having a hard time seeing how this would work. Would you still have sites like Google.com or would they just have to operate in a different way?