Yeah I feel completely the same and largely do not understand when people are obsessed with branding. I'm assuming it's some primitive brain social hierarchy stuff where we seek to have everything be stratified by social value.

Also I have a related point on consumerism. A lot of things don't really need a brand to begin with because there is little need for so many options. Like if you have to advertise your brand identity to me to have your product be a success, I generally assume your product is a solution in search of a proper problem. (Yes often they do solve problems, but I will argue many modern day problems are bullshit/fake.)