For me, partly because I don't want to be seen as showing off and partly because I feel like if you want me to advertise your brand then you should be paying me, not the me paying you.
And, once noticed, it's on so many products I wish it wasn't. The sink in my bathroom says "Sterling" as does my toilet. The saddles (seats) on my two bicycles have their name on them. So do the front forks on one. One that's most silly to me, the tires have huge branding but the actual useful info, what pressure they need, is nearly impossible to read without perfect lighting and then me taking a photo and zooming in.
My phone holder, basket holder, rear racks, and pannier are all branded. My toaster oven, rice cooker, electric kettle, stove, refrigerator, even the garbage disposal has it's name stamped into the top visible part. All my casual shoes have a visible exposed tag at a minimum. Fortunately dress shoes don't but I rarely have a chance to wear those.
My computer case, my monitor, my hub, my KVM, my laptop holder, my headphones, my mouse, they're all advertising their brand at me.
I'd be fine if it's in some hidden area (inside the fridge, under the rice cooker, under the laptop holder, etc...) but ultimately I'd prefer no branding. But, there just aren't any choices. Most people either want to show off the brand they bought or they don't care. Few are like me that would prefer no visible branding. And so you can't get unbranded things (or I can't)