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Possibly dumb question: why not just get a previous generation MacBook Air for a similar price? Even a refurb one. I really don't understand who this is for, apart from children perhaps (but still just get a bloody MacBook Air)

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For people, new to the Mac (which make up half of all Mac sales), who don't go hunting for refurbs or want to buy used gear, and where a $1099 price point is cost prohibitive.

Basically every regular computer user who shops at Amazon or Costco.

You can buy a brand new M1 Air at Walmart for $650.

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