It's the three key features that DayOne doesn't have: Search, Notebooks (organization), and Data.
Search - I really enjoy writing. My thoughts are always racing which means I'm constantly writing into Blobly. As the number of entries continues to grow they become a lot harder to find. So I built a search functionality into the app to make it easy to find old memories.
Notebooks - Blobly provides away for you to organize your memories through Notebooks. You can have a memory notebook for home improvement projects, memories about your kids growing up, or simply a list of movies you've watched in the past.
Data - Last but not least data. The data gets automatically synced with our servers. I plan on building the app on multiple platforms with the SAME user experience and design. So your data will always be with you no matter what.