Can you compare/contrast this with another iOS app I've been looking at for journaling - Day One http://dayoneapp.com/?
It's the three key features that DayOne doesn't have: Search, Notebooks (organization), and Data.
Search - I really enjoy writing. My thoughts are always racing which means I'm constantly writing into Blobly. As the number of entries continues to grow they become a lot harder to find. So I built a search functionality into the app to make it easy to find old memories.
Notebooks - Blobly provides away for you to organize your memories through Notebooks. You can have a memory notebook for home improvement projects, memories about your kids growing up, or simply a list of movies you've watched in the past.
Data - Last but not least data. The data gets automatically synced with our servers. I plan on building the app on multiple platforms with the SAME user experience and design. So your data will always be with you no matter what.
Data encryption is definitely on the list but wasn't sure if i should mention it because I wanted to limit myself to 3 talking points. I want to keep all the magic behind scenes and just focus on letting you guys know that it just works. Safe keeping your data is very very important.