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Except she didn't go "MAGA", and American Eagle reported higher sales and increased stock price after the Sweeney ad.

let's be honest, she projected a certain image

american eagle sales are one thing, Sydney's image and PR are another...

Is that based on the idea that a campaign that plays on Jeans vs Genes is "eugenics"?

this is based on paying attention on what the hoi polloi are gossiping about sydney